Duration
8 Weeks
Fees
Kshs. 14,000 Per Month
8
Comprehensive Modules
1
Real-World Automation Project
80+
Core Content Hours
Curriculum Deep Dive
Streamline Your Business Finances and Operations
Explore how to master QuickBooks and automate key business processes for efficiency.
Introduction to Business Automation
Duration: Approx. 1 Week
Learning Objectives
- Understand the principles of business process automation (BPA).
- Identify processes suitable for automation within a business.
- Explore common no-code/low-code automation tools.
Topics Covered
-
What is BPA?
Definition, Benefits (efficiency, cost savings, accuracy) / Automation types (RPA, Workflow automation)
-
Process Identification
Mapping current workflows / Spotting bottlenecks and manual tasks / Prioritizing automation opportunities
-
No-Code/Low-Code Tools
Zapier, Make (formerly Integromat) / Microsoft Power Automate (overview) / CRM automation basics
-
Automation Design Principles
Triggers, Actions, Filters, Paths
-
Integrations Overview
How different apps connect and share data
Introduction to Workflow Automation
Duration: Approx. 1 Week
Learning Objectives
- Explain what process mapping is and why it matters
- Recognize standard process map symbols
- Differentiate between high-level and detailed process maps
- Begin identifying processes in their own businesses to map
Topics Covered
-
Keyword Research
Tools, Types of keywords / Search intent
-
On-Page SEO
Content optimization, Meta tags, Headings / Image optimization
-
Off-Page SEO
Link building strategies / Local SEO
-
Technical SEO (Basics)
Site structure, Crawlability, Indexability / Core Web Vitals (overview)
-
SEO Tools
Google Search Console, SEMrush/Ahrefs (overview)
Workflow Design & Best Practices
Duration: Approx. 1 Week
Learning Objectives
- Differentiate between a process map and a workflow
- Use swimlanes to show responsibilities
- Apply best practices for clarity and simplicity
- Identify bottlenecks and inefficiencies
- Draft a workflow diagram for their business
Topics Covered
-
Introduction to PPC
Google Ads platform / Campaign structure (Account, Campaign, Ad Group)
-
Keyword Targeting
Match types, Negative keywords
-
Ad Creation
Ad copy, Extensions / Landing page optimization
-
Bidding Strategies
Automated vs. Manual bidding
-
Campaign Management & Optimization
Quality Score, A/B testing ads / Performance monitoring
Social Media Marketing
Duration: Approx. 1 Week
Learning Objectives
- Develop and execute effective social media strategies across platforms.
- Create engaging content and manage online communities.
- Run successful social media advertising campaigns.
Topics Covered
-
Social Media Strategy
Platform selection (Facebook, Instagram, LinkedIn, X, TikTok) / Audience analysis / Content calendars
-
Community Management
Engagement, Listening, Crisis management
-
Content Creation for Social
Visuals, Videos, Stories / Platform-specific best practices
-
Social Media Advertising
Targeting options, Ad formats / Campaign setup & optimization
-
Influencer Marketing (Intro)
Collaboration strategies
Content Marketing & Email Marketing
Duration: Approx. 1 Week
Learning Objectives
- Create high-quality, valuable content to attract and retain customers.
- Design and execute effective email marketing campaigns.
- Understand content distribution and measurement.
Topics Covered
-
Content Strategy
Content types (blogs, videos, infographics) / Content calendar / Buyer personas
-
Content Creation
Copywriting for the web / Storytelling / Visual content basics
-
Email Marketing
Building email lists / Email platforms (Mailchimp, HubSpot, SendGrid) / Campaign types (newsletters, automation)
-
Email Deliverability & Metrics
Open rates, Click-through rates, Conversion rates / A/B testing emails
-
Content Distribution
Organic, Paid, Earned media
Analytics & Data-Driven Marketing
Duration: Approx. 1 Week
Learning Objectives
- Measure and analyze digital marketing performance using Google Analytics and other tools.
- Identify key metrics and set up tracking.
- Make data-driven decisions to optimize campaigns.
Topics Covered
-
Google Analytics 4 (GA4)
Setup, Data model (events, parameters) / Reports (Acquisition, Engagement, Monetization)
-
Key Performance Indicators (KPIs)
Traffic, Conversion rates, CPA, ROI
-
Tracking & Tagging
Google Tag Manager (GTM) basics / UTM parameters
-
Data Analysis & Reporting
Identifying trends, segments / Creating actionable insights / Dashboarding (conceptual)
-
A/B Testing & Optimization
Testing methodologies / Conversion Rate Optimization (CRO) basics
E-commerce Platforms & Strategy
Duration: Approx. 2 Weeks
Learning Objectives
- Understand key e-commerce business models and platforms.
- Develop strategies for setting up and growing an online store.
- Learn about payment gateways and fulfillment.
Topics Covered
-
E-commerce Business Models
B2C, B2B, D2C, Dropshipping (overview)
-
E-commerce Platforms
Shopify, WooCommerce, Magento (overview) / Features and selection criteria
-
Setting Up an Online Store
Product listing, Categories, Inventory management
-
Payment Gateways & Security
Stripe, PayPal, M-Pesa integrations / PCI DSS compliance basics
-
Order Fulfillment & Logistics
Shipping, Inventory, Returns
Digital Marketing Strategy & Planning
Duration: Approx. 1 Week
Learning Objectives
- Develop a comprehensive digital marketing strategy for a business.
- Integrate various digital marketing channels effectively.
- Create a measurement framework for ongoing optimization.
Topics Covered
-
Strategic Planning Process
Situation analysis (SWOT, PESTEL) / Goal setting (SMART objectives)
-
Audience Segmentation & Targeting
Developing ideal customer profiles
-
Channel Integration
Synergies between SEO, SEM, Social, Email, Content
-
Budgeting & Resource Allocation
Estimating costs, ROI calculation
-
Measurement & Reporting Frameworks
KPI dashboards / Regular performance reviews
Career Opportunities
This course provides essential skills for roles focused on financial management and operational efficiency, preparing you for careers such as:
- Bookkeeper / Accountant (QuickBooks Pro)
- Business Operations (BOPs) Specialist
- Financial Analyst
- Efficient Business Owner / Manager
- Process Improvement ConsultantÂ
Skill Validation & Practical Application
This course emphasizes hands-on application and practical automation to build demonstrable skills for real-world business needs.
Workflow Automation Design
Learn to identify and automate repetitive business tasks.
Business Process Optimization
Develop a mindset for improving efficiency and reducing manual effort.
QuickBooks Proficiency
Master the leading accounting software for small and medium businesses.
Take the first step towards achieving your academic, career, and life goals.
Whether you're preparing for global opportunities or reskilling for the digital economy, Oval Training Institute is your trusted partner.
Contact Us: 0741518500 / 0741 426 603
Visit: www.oti.co.ke
Location: Zion Mall, 2nd Floor, Uganda Road, Eldoret
